Closed Loop Marketing

Closed Loop Marketing is a business strategy that aims at achieving higher customer satisfaction rates by:
1) gathering on-going feedback from sales details
2) easy modifcation and distribution of promotional materials
3) precise targeting of promo messages depending on customer segment and detail flow
4) using advanced data mining techniques for modelling

Closed Loop Marketing strategies are supported by several CLM systems that allow sales representatives to present any given content on a tablet PC with a touch screen. Depending no the conversation flow one can easily adapt the presented promo materials to individual interests. The concept of CLM is that it should combine all the benefits of e-detailing with the always-critical face to face meeting.

So far Closed Loop Marketing has been adopted by a number of companies in the field of live sciences and finance. Several surveys are being carried out the verify the true impact on the overall Sales Force Effectivneness.