Closed Loop Marketing solutions can be easily sold to the Sales Force. Therefor unlike traditional ETMS/SFA systems their adoption is much faster. Key selling points include:
- Eliminating manual call reporting in etms (after CLM integration with SFA)
- Support in call planning (by reviewing content presented so far and/or by using algorithms suggesting additional content to be mentioned)
- Greater customer insight (e.g. surveys included in content)
- Increased customer interest during the call - due to interactiv content
- All-in one (one-stop-shop approach) - no need to search for materials if new topics are of the customers interest.
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